In Europe, floods are on the rise due to climate change. These extreme weather events often result in human tragedy and economic losses. The environment also suffers from wildlife habitats being destroyed and water bodies polluted. The LIFE FRANCA team helped make an important shift from flood response to flood prevention in the Italian Alps. They analysed flood risk data in the Trento province and developed an online flood risk portal, which is being managed by experts at the area’s torrent control service and has proven popular with the public. Promotional activities reached nearly 80 000 citizens and around 9 000 students. More than 500 journalists and teachers were trained on how best to communicate the flood risk to the public. The approach can be used by other EU regions.